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BRANDING

AMAG TECHNOLOGY RESELLER PROGRAM

ABOUT THE PROJECT

The partner relations team at AMAG Technology approached me to create an identity for an already existing reseller program. The program fosters collaboration between the AMAG team and their sales partners. Being featured in the reseller’s offices, mark was going to live in a visual sea of competitor logos. The new mark had to be bold to stand out and relate back to the AMAG Technology Brand. After a lengthy sketching process we created a symmetrical A which is a nod to AMAG’s Symmetry Software. Embed in the logo is the shape of an eagle tying this new mark into the original AMAG brand.  

I designed a large set of posters and promotional products for AMAG to give out to their resetters. AMAG’s reseller partners really enjoyed the items helping the brand expand across the security industry. 

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PROJECT STAKEHOLDERS

BRIAN GALLAGHER

Brand Strategy, Creative direction and Graphic Design

JASON SCHIMPF, JODY ROSS

Project Approval