ABOUT THE PROJECT
Brewfish is an Alternative Rock band based in Long Beach, California. They are known for their unique SoCal sound, infusing Reggae, Dub, Rock, Dancehall beats, and a touch of Rhythm 'n Blues. I was approached by Dub City Music Group to expand their existing identity into a more cohesive system. After getting to know the band, I created a set of secondary logos since their current mark was not scalable. Then we decided to create all of their signage and album art in a hand drawn style indicative of the history of their sound. Finally we designed merchandise to fit the same aesthetic. The collateral was widely appreciated by their fans, helped grow their following and always sold out of their merchandise before their tours finished.