82323203_3693312370680682_16156690721485

MERCHANDISE

BREWFISH

ABOUT THE PROJECT

Brewfish is an Alternative Rock band based in Long Beach, California. They are known for their unique SoCal sound, infusing Reggae, Dub, Rock, Dancehall beats, and a touch of Rhythm 'n Blues. I was approached by Dub City Music Group to expand their existing identity into a more cohesive system. After getting to know the band, I created a set of secondary logos since their current mark was not scalable. Then we decided to create all of their signage and album art in a hand drawn style indicative of the history of their sound. Finally we designed merchandise to fit the same aesthetic. The collateral was widely appreciated by their fans, helped grow their following and always sold out of their merchandise before their tours finished.

Brewfish_Shirt_Fish_Black.jpg
Brewfish_Shirt_Badge_Yellow.jpg
Brewfish_Poster_MockUp_Bear.jpg
GallyArt_Site__0007_Brewfish_Album_Front
Brewfish_Poster_MockUp_Fish.jpg
GallyArt_Site__0002_Brewfish_Poster_2.jp
Brewfish_Poster_MockUp_Bikini.jpg
Brewfish_Shirt_Angler_Wht.jpg
Brewfish_Shirt_Nirvana_Black.jpg
Brewfish_Poster_MockUp_Fish_Bottle copy.

PROJECT STAKEHOLDERS

BRIAN GALLAGHER

Creative direction, Illustration and Design

VAN MALOONY

Project Approval