ABOUT THE PROJECT
Crossroads Health Alliance (CHA) responds to natural and man-made disasters across the globe. CHA also takes part in on-going humanitarian aid programs predominantly in the United States and countries as well as the need arises. The Regular Hero team approached me to create an identity that would be simple enough to be recognizable globally since CHA’s humanitarian efforts are throughout the world. As a faith-based organization I wanted that messes to be illustrated in their mark. I drew over 100 options combining the Cross symbolism with roads merging together, symbolizing that CHA is always traveling to help where there is need. I feel the final logo we settled on is very strong. The mark is simple and bold even without the supporting text you understand what the organization is about.
Creative direction, Design, Strategy