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BRANDING

VYTA HEALTH BAR

ABOUT THE PROJECT

VYTA Health Bar was created to offer clients the most robust healthy beverage offering possible.  They offer superfood smoothies, acai bowls and organic cold pressed juices. I was tasked with creating a fun logo that told the story of this energetic Southern California brand. I created over 100 sketches during this process eventually choosing an amusing drink icon. Playing on the work “bar” the Y in VYTA drops down to form the shape of a Cocktail glass. This mark can be used at part of the logo type but also works separately as an icon to identify the brand.

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PROJECT STAKEHOLDERS

BRIAN GALLAGHER

Creative direction, Design, Strategy

JOHN MCNICHOL

Project Approval