VYTA HEALTH BAR

VYTA Health Bar was created to offer clients the most robust healthy beverage offering possible.  They offer superfood smoothies, acai bowls and organic cold pressed juices. I was tasked with creating a fun logo that told the story of this energetic Southern California brand. I created over 100 sketches during this process eventually choosing an amusing drink icon. Playing on the work “bar” the Y in VYTA drops down to form the shape of a Cocktail glass. This mark can be used at part of the logo type but also works separately as an icon to identify the brand.